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  • Yakub Ansari

How Jackery is losing TOP SPOT to Bluetti, 7 Facts.

Bluetti and Jackery both are the two most known solar generator brands in the USA. Both are well branded and spend lots of money on their marketing. And this creates tough competition between these two brands. However, if you check the popularity of both brands on GOOGLE TRENDS for the last five years, you will find that Bluetti losing to Jackery in popularity.



Moreover, google trends also show that Bluetti is getting traction and soon it will beat Jackery and become the most popular Solar generator brand in the USA. Now there are some questions raised from this, how BLUETTI is getting traction and what Jackery should do to retain its positions.


To answer these questions, here are 7 facts, about how Jackery is losing against its closest competitor.

 

Useful links

7 Most POWERFUL Solar Generators for Your House | Buying guide

4 Most POWERFUL solar generators for off-grid Living in 2022

 

Jackery Vs Bluetti


1. Range of Solar Generators: Bluetti Wins


The range of products influences the brand quality perceptions, and consequently, affects brand choice, even when the available options set is held constant. In this context, BLUETTI is gaining its brand value because it has a wide range of solar generators from 300 Watt to 3000 Watt. However, Jackery has a solar generator of ranges from 150 Watt to 1500 Watt only.


BLUETTI's higher range of solar generators helps them to increase their brand value and this is due to the fact that competition in the higher range is low as compared to the lower range. Indeed, BLUETTI’s higher range products like EP500, AC200Max and AC300 are POWERFUL enough to power the whole house. And this attracts the consumer who is looking for going off-grid or those who required backup solutions for longer power outages.


>> Check the Bluetti's USA Webstore for the Latest offers <<