Updated: Apr 21, 2020
There was a time when it takes lots of time and effort to get a solar lead, but after learning the strategies of content marketing. I start getting 20-30 free solar leads every month, the method isn't simple but if you can master it, you can replicate the same.
As the solar industry start booming years after year, more and more startups are coming in this business to live their solar dream.
The solar dream isn't about becoming a millionaire but to get freedom from your boss. The boss you never like, but you always want his power. You think that you can do lightyears better than him and you start dreaming about solar business. Your sickness for the taste of power and success, make you a hustler. That's why the solar industry becomes a hub of hustlers.
Imagine yourself as a gold seeker. You left your home in the search of gold, and during your journey, you find yourself in a bar full of hustlers with the same motivation. And you know that these hustlers are better than you smarter than you experienced than.
As soon as you start your own business you will find out that generating a solar lead and converting it into paid work is far much difficult than the whole EPC of the project.
My journey of solar dream
During mid of 2015, me and two of my college friends plan to start our own solar company. Both of them left their job, due to their own reasons but I was in a job [I was in a very insecure job and the reason why I am still hanging on the company, is because of my outperform during starting year]
During starting few months of our startup, we develop the brand of our company. We select a name out of few suggestions make our logo, business cards and website. Seeing my name of that business card, fascinate me so much, but on paper, I wasn’t existing in the company because of my job. We were ready to taste the blood of success. But we were completely wrong about, generating leads we thought that asking family and friends for the reference could bring us the project.
We have a website, which we think could bring us leads just because we have it. Showing your company’s website to your possible clients, family and friends could bring you work. For the first year, we didn’t get any lead from our website, basically, it was a complete waste of time and money at that point.
After struggling for a few more months, we got our first project at our own college. It was a small project which is finance by students for their final semester. Our job was to give them (students) in hand training on the plant etc etc etc.
During these struggling times, we met lots of other solar startup companies and all these startups want technical support from us.
Few more months passed away we get a few more projects from big and small solar startup companies. We provide site survey, designing and I&C work to these companies at a very low price, even sometimes we did all these work at the price of I&C only, just because we want to stay in this industry. Still, we were growing every year from a team of 3 to a team of 7 and from a turnover of 8 lakh to 40 lakhs.
Start getting free solar leads
All these works bring us more and more experience and we learn about the device called zero export device or export limiter.
During starting of 2017, I started exploring new possibilities of revenue and after a series of events I got myself learned about creating online contents. After that, I start analyzing the amount of traffic we get on over website. We barely get 1-3 visits per day, and the reason behind such low traffic is because we didn't have any content on our website.
I start creating some contents around the solar industry and try to get traffic by spamming Facebook and WhatsApp groups, but none of them get us any lead. On one I write a blog with the title "Five business model for a Startup in Solar Industry" and post it on 2-3 Facebook group relate to startup in India. This is what happens, we got 40000 plus visit on our blog in 2 days.
At this point, I realise the power of content marketing.
Later, I create a bunch of more blogs, but none of them gives us any lead. Hence, I decided to create a new page on our website about this device (Zero Export Device) I do some research and developed the whole page by self only.
Again I start posting the same on different Solar Facebook groups and tons of solar WhatsApp groups. For the starting, we got some projects but each lead required spamming Facebook and WhatsApp groups which aren't a good thing from a reputation point of view.
And, I keep creating lots of other contents which again required spamming WhatsApp and Facebook groups to get some traffic on our website. After a few more months, I observed that we are getting leads on our webpage of Zero export device via Google search results.
The traffic was less than 50 visit per month but give us 5 to 15 new leads every month. In less than a period of 1 year, we get over 25 leads per month from all over the world
Did you why? because we ranked no. 1 in Google for the search keyword of “Zero export device”. I create more the 25 plus blogs on that website but only two to my blogs got ranked up in the google and out of which only once brings us leads.
The reason for getting such repose was simple, it's all because of the great content that I created which is accurately related to the google search demands.
Do you want to get the same result? then keep reading the blog.
End of the collaboration.
At the beginning of 2019, we almost cross the turnover of 1Cr out of which most of the amount is from I&C and EPC. But still, the company isn't generating much revenue. And my friend starts hiding things from me like eject revenue of the company, total debt on the company and how much is company spending per month, things are getting worst and worst every week.
Also, this is the year when we got 25- 30 leads per month without spending any amount on the advertisement and by the mid of the year, Zero Export Device generate 80% of the company’s revenue every month.
Weeks after weeks, I start realizing that spending so much time and money for the formation of this company was completely a waste of time. So, in the mid of 2019, I quit the company and start focusing on my own projects.
After few months, I start a (this) new website (payperwatt.com) and start attempting to reach the same goal, goal to ranked number 1 on google for the keyword “Zero Export Device”. It takes me a few months only to get my webpage on Zero Export Device, featured on the first page of the google search result of Zero Export Device.
It takes some time to reach ranked no.1 on google but still I get tons of leads and appreciation from social media.
Even one of my post on a solar Facebook group, gives me 23 leads in less than 24 hr.
I spend more than 100 hours on the study of content marketing and learn why two of my web pages/blogs got ranked one in the google search engine and other can’t even make on the first page of Google search result.
In the next few weeks, I will start a series of blogs post on how to get free solar leads by generating great contents.
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